You may find it hard to believe, but what you're looking at here is not one of Carscoop's photoshops but the first official photo of the new Chrysler 300-based Lancia Thema saloon, which will receive its grand premiere at the Geneva Motor Show on March 1. The new Thema marks the beginning of consolidation of the product portfolios of the Lancia and Chrysler brands, and will continue with models in other segments.
Here's how Lancia describes the Thema: "The first global flagship that combines the best of two worlds, the new rear-drive vehicle was created based on the Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative."
