Our spy photographers snagged a prototype version of the 508 Outdoor testing on European roads. Even though Peugeot’s full-body plastic wraps leave much to the imagination, it is obvious that the car rides on a jacked up suspension.
The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.
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Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.
Belmodono’s car is the red Fiat 131 Supermirafiori while his rivals are driving a black Peugeot 504. There are a couple of 180 degree turns, a handful of nice pit manoeuvres and the prerequisite shot of the Eiffel Tower for the non-Gallic viewers. The chase eventually moves to the grounds of the Palais de Chaillot, where we discover just how overused that, “driving a car down some stairs,” thing was before Jason Bourne got around to it.
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With Stéphane Caillet, driver and tuner-technician from Peugeot’s Research & Development Centre, behind the wheel, the futuristic looking EX1 completed a lap around the Nurburgring in 9 minutes and 1.338 seconds (9:01.338) at an average speed of 138.324 km/h (85.951 mph).
It wasn't just a pleasure ride, however, since Peugeot visited the ‘Ring to break the lap record for electric cars. And it did, with driver Stéphane Caillet lapping the 20.8-kilometer (12.92-mile) long track in 9 minutes and 1.338 seconds, at an average speed of 138,324 km/h (85.95 mph), in “very unfavorable weather conditions”, according to the French automaker. The previous lap record set by an electric car belonged to the Mini E racer, which lapped the German track last year in 9 minutes and 51.45 seconds.
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At 4,870mm long, 1,610mm tall and 2,035mm wide, the sleek crossover is a large vehicle. To put it in perspective, the BMW X6 measures 4,877mm long. The SXC features several styling cues seen in recent Peugeot concept cars, such as the SR1, HR1 and the EX1. The French firm said the study combines elements from both SUVs and saloon models.
In order to reach that objective, CO2 targets are lowered progressively each year. In 2009 the average was 145.9 g/km and in 2010 it went down to 140.9 g/km. Emissions regulations will be imposed starting next year, with significant fines to be enforced to automakers that will not comply with the new emissions limits.
“Internet sales will quickly become a reality. Many of our customers know what they want before they step into our showrooms, so an online sales channel makes sense,” said Gerard Detourbet, head of Renault's low-cost program.
But that isn't the only reason. Renault will be soon facing the threat of a low-cost rival coming from the French group PSA Peugeot-Citroen. Rumored to receive the abandoned Simca name, the new make could sell its vehicles exclusively through the Internet, as sales chief Jean-Marc Gales hinted at the Geneva Motor Show.
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All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.
This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.
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It has been reported by several news agencies that Tunisians are also destroying random vehicles made by Kia, Fiat, Porsche and other makers. The reason? Because the companies that distribute them are controlled by members of the ruling family. Now, in light of all the latest developments, many international automakers are reviewing their business ties to the extended family of Zein al-Abidine Ben Ali, according to the Financial Times.
The daily newspaper said that up until now, the country's car market, which totaled just under 60,000 units in 2010, was heavily regulated by its trade ministry that favored importers controlled one way or another by relatives of the former president or his wife, Leila Trabelsi.
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