After seeing the growing the attention and interest on Mark Higgins' record lap time -and not to mention, a very close call with a wall during the practice runs- in a U.S. specification 2011 Impreza WRX STI 305HP at the historic Isle of Man TT Mountain Course, Subaru’s American arm issued a new video of the event.

The former British Rally Champion achieved speeds of up to 162 MPH (260 km/h) and a lap time of 19 minutes 37 seconds over the 37-mile track, which runs through several small towns with trees, stone walls, and buildings and includes more than 200 corners.

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We’ve already told you about former British Rally Champion Mark Higgins’ record lap on the famous Isle of Man TT Mountain Course driving a US specification 2011 Subaru WRX STI in a previous article here, but today, we stumbled upon two in-car video clips, courtesy of Road & Track magazine.

Aside from smashing the late Tony Pond’s long-standing record in a Rover 827 Vitesse from 1990 by more than two minutes, Higgins also displayed some amazing driving skills saving the day when the WRX STI started swerving at 150mph (241km/h) after he hit a small bump on the road. In the video you can hear Higgins saying "Biggest moment of my life there...".

Commenting on the incident, Dominick Infante, National Manager, Product Communications, Subaru of America, said: “The WRX STI performed incredibly well at near flat out speeds and Mark drove impeccably. His save at Bray Hill at 150 MPH was some of the best driving any of us have ever seen." Buckle up and watch the two in-car-videos after the break.

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A fun track day at the Toronto Motorsports Park near the town of Cayuga in Ontario, Canada, almost turned tragic for both the driver and many of the spectators gathered behind the safety wall when an older generation Subaru Impreza WRX flipped over after exiting a corner.

From the video, it looks like the driver of the Impreza took the corner wider and faster than he was ready for and as a result crashed into, or rather ran over, the safety haystack near the wall, which acted as a launching ramp lifting the car into the air only inches away from the spectators. The car then landed on its rooftop several feet away.

According to eyewitnesses, the driver of the Subaru, who was wearing a helmet, was shaken but...not stirred. But enough talking already. Follow the break to watch both the incident as it happened and the aftermath.

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Long gone are the days when video game developers used simple electronic instruments to emulate car engine sounds for their racing games. Now, thanks to a dramatic increase in video games sales, which of course resulted in huge budgets, developers can justify the costs of recording the actual sounds of each car featured in their games.

For those of you wondering how it’s done, the tech-savvy crew over at Electricpig were invited to Redmond, Seattle by the creator of the Forza Motorsport gaming series, Turn 10 Studios, to witness the recording of a previous generation Subaru Impreza WRX STI.

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We don’t know about you, but we certainly enjoyed watching the video of a male passenger freaking out during a ride around a drift course, so we decided to do a little bit of online research to find out what it was all about. We discovered that the joy ride was part of the Red Bull Car Park Drift 2011 event and it took place in Lebanon.

The man behind the steering wheel of the Subaru Impreza WRX STI is 34-year-old Abdo Feghali from Lebanon. He is a professional rally driver who also participates in drift contests and events such as the one organized by Red Bull.

If you liked the first video we showed you, then follow the jump to watch the reactions of the same male passenger, this time sitting at the back between two women (oddly enough no one was wearing seat belts…), as well as some new footage of other people that took a ride including the beautiful lady you see pictured above.

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Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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Yesterday, we brought you a first look at the redevelopment of Subaru’s Impreza Sedan and Hatchback from its world premiere at the 2011 New York International Auto Show. Today we have the first videos of the redesigned compact model in both four-door saloon and five-door hatchback guises, thanks to the official B-roll footage from Subaru.

Bypassing the somewhat disappointing styling as the visual impact of last year’s LA Show Impreza Concept was lost in the translation from concept to production car reality, Subaru’s Honda Civic rival boasts a roomier passenger area despite the fact that exterior dimensions remain the same.

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This odd-looking creation is the AM01 and it’s the work of a Dutch company named Isis Cars that is led by Anton van Nunen and Max Alting Siberg. In an even stranger twist, the AM01 is based on another coachbuilt sports car from the Netherlands called the Saker.

Underneath the composite body shell lies a 2.0-liter turbocharged boxer engine sourced from a Subaru Impreza WRX STI. The four-cylinder unit churns out 275HP and a peak torque of 350 Nm (258 lb-ft), with power being transferred to the rear wheels through a five-speed manual gearbox.

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First unveiled in the 2010 Australian International Motor Show in Sydney last October, the Subaru Forester S-Edition has now gone on sale in Australia, alongside the revised lineup of the Japanese compact SUV. Boasting a turbocharged 2.5-liter boxer engine delivering 259HP (193kW) and 347 Nm (256 lb-ft) of torque, the new range-topping model is the most powerful Forester ever to be sold down-under.

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