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Ford to Baby Boomers: We Get that You’re Old and Feeble and Can’t Read Small Fonts

Thursday, June 30, 2011 Labels: Ford, Ford Edge, Ford Explorer, Offbeat News, Reports

*This article has been (patronizingly) posted in a larger-than-normal font for our older readers

From next year, the fonts in Ford’s Edge and Explorer SUV models will be some 40% larger as well as thicker. The reason? Baby Boomers have poor eyesight. No, really, Ford’s done a study and everything. The bigger fonts will extend to interior display screens control and A/C controls, and will gradually be rolled out onto other models in the Ford range in coming years.

In a statement on their website, Ford expressed its desire to make it, “easier for people of all ages, particularly aging Baby Boomers, to read display fonts.” Ah, like the little boy or girl who flat-out tells his grandparents that they’re old and wrinkly, Ford has snagged upon that babying / slow and loud way anyone under the age of 30 speak to anyone over the age of 50:

“YES, MRS. JOHNSON. THE WEATHER IS NICE TODAY. DO YOU THINK YOU’LL GO DOWN TO THE PARK?”

Ford Recalling F-Series Trucks, Edge and Lincoln MKX Over Fire Hazard

Thursday, December 30, 2010 Labels: Ford, Ford Edge, Ford F-150, Ford F-Series, Lincoln, Lincoln MKX, Recalls, Reports

Nearly 15,000 Ford trucks and crossovers are being recalled in the States because of problems with electrical systems that can short and create a fire. The recall concerns certain 2011MY Ford F-150, F-250, F-350, F-450, F-550 and Edge, and Lincoln MKX vehicles.

Customized 2011 Explorers and other Ford Models Teased Ahead of SEMA Show

Thursday, October 14, 2010 Labels: Ford, Ford Taurus, Ford Edge, Ford Explorer, Ford Fusion, Lincoln, Lincoln MKX, SEMA Show, Tuning

FoMoCo is really gearing up for this year's edition of the Las Vegas SEMA Show in the beginning of November where it will display more customized models that we can keep track of. Aside from the Fiesta cars we told you about in a previous article, the Dearborn automaker has also joined forces with several other tuners to create customized versions of the all-new 2011 Explorer, Taurus SHO, Edge and Fusion Sport, as well as the all-new Lincoln MKX. Follow the jump to check out pictures and details on all of Ford's aftermarket-prepped models.

Ford to Export Canadian-Made Edge SUV to China

Thursday, September 16, 2010 Labels: China, Ford, Ford Edge, New Cars, Reports

Now here's something you don't hear very often these days; a North American-made product exported to China. Yes, it's actually true - even though we're not sure how long it will last for... Ford has announced that the recently refreshed in the States Edge sport utility vehicle, which is built in Ontario, Canada, is on its way to the company's dealers in China with sales set to start in October.

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