Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

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Fuji Heavy Industries Ltd. (FHI), Subaru's parent company, has released details on its third-generation four-cylinder boxer engine that will be available in 2.0-liter and 2.5-liter displacements. This is the first overall renewal since the second generation was introduced in 1989. The horizontally opposed flat 4 has been a mainstay of Subaru's Impreza, Forrester and Legacy models for some time.

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Besides adding its upcoming unnamed coupe to the lineup, Subaru will be working to get a little pep back in its step by bringing out some new designs over the next few years. What can we expect from the all-wheel drive anti-SUV brand? Autoweek had an interesting article charting the upcoming changes in Subaru's lineup.

Starting with the chunky-monkey Legacy and Outback models that are relatively new, the only update to be expected is a mild refresh/facelift coming in the next three or four years.

Hopefully Subaru will decide on a corporate face that doesn't look like 'meh' and throw it on those two, because right now they're as beige as a Camry. I mean, if Volvo and Audi could make their crossover cars (the Cross Country and Allroad) look cool, why can't Subaru?

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