The new MINI Coupe was only just unveiled online a couple of days ago, so we assume the car pictured is most likely an early production version used for testing.
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And, what’s more, its public debut will be in one of the most demanding endurance races of the world, the Nürburgring 24 hours at the legendary Nordschleife, the place which Jackie Stewart has famously christened “the Green Hell”.
The MINI JCW Endurance is powered by a tuned version of the standard 4-cylinder, 1.6-litre engine that features a twin-scroll turbocharger as well as direct injection.
The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.
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The Coupé’s appearance was previewed by the 2009 concept car of the same name and is distinguished by the backwards “helmet roof” design and the more sharply raked A-pillars.
The first “three-box” MINI also sits 52mm or 2.05-inches lower than its three-door hatchback counterpart. Notably, it also features an active rear spoiler that extends automatically at 80 km/h (50 mph) to optimize airflow at highway speeds.
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While the model seen in the official pictures is partially covered in the firm’s characteristic swirly camouflage, it’s clear that the production version has barely changed from the 2009 concept car. Pictured here in John Cooper Works (JCW) form, the top-end Coupé hangs on to the concept’s sportier aero package that includes modified front and rear bumpers, side skirts and extended wheel arches that leave room for larger alloy wheels. The Coupé is also the first MINI to get an active rear spoiler that extends automatically at 80 km/h (50 mph).
MINI first showed the Coupe and Roadster models through a pair of concept cars at the Frankfurt motor show in 2009. As predicted, the production version of the Coupe has stayed remarkably faithful to that show car’s design. In fact, with the exception of some very minor details such as the grille and the tail lamp crystals, nothing else has changed, including the shape of the top that’s supposed to resemble a baseball hat worn backwards.
