With the help of the Volkswagen Group, Skoda has turned out to be quite an important player in the automotive industry. The Czech automaker delivered more than 760,000 cars last year and aims to double its annual sales to 1.5 million by 2018. But it’s not only about sales as Skoda’s German parent company is also planning to further boost the Czech brand’s image.

In celebration of the 10 year anniversary of the vRS (in the UK, simply RS for the rest of Europe) performance badge, Skoda will compete in the famous Bonneville Speed Week in August (13-20) with a specially modified Octavia vRS saloon. Skoda’s goal is to break the magic 200mph (320+ km/h) barrier for the first time in the company’s history.

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Roman Jagatić is the latest addition to our ever-growing list of readers-turned-into spy photographers. Roman stumbled upon this strange looking Volkswagen-Skoda hybrid prototype parked at a gas station in Munich, Germany. The test car appears to combine a modified body of a Skoda Octavia with a Volkswagen front end.

While we do not have a definite answer to what it may be, possible scenarios include a test car for a new Skoda Octavia and a prototype for a Volkswagen-badged model for select markets outside Europe.

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Bad news for Lexus IS owners across the pond: if you happen to own one of the Japanese brand’s entry-level sedans, you’re in possession of the most vandalised car in the UK. Runners up are BMW’s Z4 sports coupe and MINI’s entry-level One model. It’s all been revealed as part of SwiftCover.com’s Vehicle Vandalism Index (VVI), whereby the UK-based insurer analysed some 2,000 motor insurance claims. SwiftCover claims director Robin Reames explains:

“Our analysis shows that luxury cars are more likely to be targeted by vandals, however, it's interesting to see the MINI One in the top three. The majority of vehicles in the top ten are what we call 'executive cars', likely to be driven by high earners who see their car as a status symbol, with just one 4x4 making up the top ten.”

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Volkswagen Group's new strategy for Skoda is beginning to show its first results. In order to avoid competition between VW and Skoda products and to get a piece of the low-cost market, the German company’s plans for the Czech automaker include a new affordable model.

According to reports from the UK, Skoda has confirmed that the new addition will be a small sedan positioned between the Fabia supermini and the Octavia and will target developing markets. The sedan, which could be a competitor to Renault’s Dacia Logan, is scheduled for launch in 2012, but first Skoda will introduce a city car based on Volkswagen’s forthcoming Up series.

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The once ailing Skoda brand is turning out to be a solid investment for the Volkswagen Group as the Czech automaker is breaking one sales record after the other. In the year that just passed on, Skoda Auto recorded is best-ever sales results delivering 762,000 vehicles, which represents an increase of 11.5% over 2009 when it sold 684,200 units. Furthermore, the company broke the threshold of three quarters of a million vehicles sold in a single year for the first time in its history.

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Just today, we learned that Skoda delivered a record number of vehicles in the first nine months of 2010, increasing its operating profit by a whopping 64%. This is what most people know about the Czech automaker; that it has been a wild success since Volkswagen took over the reins of the company. But there are others -myself included- who think the real glory of Skoda lies in its past.

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[Updated] This year's edition of the Paris show will see the VW Group's successful Skoda brand unveiling its first-ever electric-powered vehicle called the Octavia Green E Line. Skoda says it is planning to create a special test fleet of Octavias Green E Line in 2011 with the goal of obtaining additional information relevant to the further development of the electric drive.

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