Joining the Kizashi EcoCharge Concept at the New York Auto Show is a second prototype version of Suzuki’s sedan model called the Kizashi Apex Concept. While the EcoCharge hybrid is all about improving fuel economy, the Apex version concentrates purely on the performance aspect of the build while also showcasing the link between Suzuki's automotive division and its championship-winning motorcycles.

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Since Toyota launched the gasoline-electric hybrid Prius in 1997 (because let’s face it, Toyota was the one that made hybrids a household name), more and more automakers are following in the Japanese automaker’s footsteps. Oddly enough , Suzuki isn’t one them, at least not until now as the carmaker has expressed its intention to launch a hybrid version of the Kizashi sedan in the very near future.

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Suzuki’s stand at this month’s 2011 New York International Auto Show will feature two brand new concepts cars, both based on the Kizashi sedan. In the Japanese automaker’s own words, the first study will be a “stylish and socially-conscious sedan propelled by a newly-developed advanced powertrain”, while the second concept will be a “wildly-schemed and amped up homage to Suzuki’s iconic motorcycle heritage”. Read more »

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With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

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Suzuki is broadening its European lineup with the launch of all-wheel drive variants of its newly introduced 2011 Swift supermini and Kizashi sedan. Starting with the Swift, the 4x4 model is offered exclusively with a 94-horsepower 1.2-liter gasoline engine linked to a 5-speed manual gearbox. The company said it returns a fuel economy of 6.7 lt/100km urban, 4.9 lt/100km highway and 5.5 lt/100km combined, with CO2 emissions of 129g/km.

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Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

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Remember yesterday when we said Suzuki got smacked by an average 68% sales drop compared to last August (and -52% from the beginning of the year) in the US? Well, we decided to take a deeper look at the company's sales figures and discovered some interesting facts.

All in all, Suzuki sold a mere 1,878 cars and SUVs in August, down from 5,751 units the same month a year ago. The Japanese automaker says it has around 300 dealers in the U.S. If you do the math, that comes to a little over 6 vehicles sold per dealer in August... Here are some more details on the company's sales broken down model by model:

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Suzuki today announced it is brining the not-so-new looking but mostly-new underneath, 2011 Swift supermini and the sport grade of the Kizashi sedan to Paris for their European premieres.

Scheduled to go on sale throughout Europe this autumn, Suzuki's lighter, longer and roomier new Swift will be offered at launch with a new 94-horsepower 1.2-liter petrol and an upgraded 75-horsepower 1.3-liter turbo diesel.

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