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De Tomaso Lives! Italian Brand to Re-Launch in Geneva with a Premium Crossover Concept

Thursday, February 10, 2011

Just like Pagani, De Tomaso is another Italy-based sports car manufacturer founded by an Argentinean, more exactly by former racing driver Alejandro De Tomaso. Known for its quirky models of the 1960s and 1970s like the Pantera, the company eventually went under the radar and ended up filing for bankruptcy in 2004.

Fortunately, it was bought five years later by ex-Fiat marketing executive and Lancia CEO Gian Mario Rossignolo, who decided to revive the iconic brand. Now, it seems that the Italian businessman’s efforts have come to fruition, as the revitalized automaker is planning to unveil a Pininfarina-designed premium crossover concept at the Geneva Motor Show.

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