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BMW to Release Details on New Sub-Brand on February 21st

Thursday, February 17, 2011

The BMW Group will finally reveal full details on its new sub-brand in a press conference on Monday, February 21st, 2011. From what we know up until now, the Bavarian company’s yet-to-be-named sub-brand will be applied to a new family of radical electric vehicles, the first of which will be an advanced, electrically driven and lightweight hatchback currently known by its codename, Megacity.

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